25 Oct 2024 / Subhashish Homes
In the ever-evolving world of real estate, where aesthetic appeal and luxury often steal the spotlight, one critical aspect frequently overlooked is maintenance. In Episode 3 of the "Conversation with CEO" series, Mr. Mohit Jajoo, the CEO of Shubhashish Homes, brings this topic to the forefront, emphasizing how integral maintenance is to the long-term quality of a property. Shubhashish Homes has earned its reputation not only for its beautiful and innovative designs but also for its commitment to ensuring that these properties remain in top-notch condition over time.
Maintenance plays a vital role in enhancing customer satisfaction and ensuring that residents can enjoy their homes to the fullest. This blog will explore the insights shared by Mr. Jajoo, highlighting the importance of maintenance in real estate, the proactive measures taken by Shubhashish Homes, and the company’s dedication to customer delight.
When prospective homeowners consider purchasing a property, they often focus on factors like location, design, and amenities. While these aspects are undoubtedly important, the long-term upkeep of the property is equally crucial. Mr. Jajoo likens maintenance to the care of a vehicle, noting that if one neglects to maintain a car, it will inevitably lead to various issues down the line. Similarly, neglecting maintenance in a newly purchased home can result in a host of problems that can affect the quality of life for its residents.
In India, a culture of proactive maintenance is not as prevalent as it is in other countries. As a result, many homeowners find themselves dealing with avoidable issues that stem from neglect. Shubhashish Homes aims to change this narrative by placing a strong emphasis on maintenance as an essential component of their business model. A well-maintained home not only enhances the living experience but also contributes to the overall happiness and contentment of its residents.
At Shubhashish Homes, the philosophy of customer delight is at the core of our operations. Mr. Jajoo states that if customers are satisfied, they consider the project a success. This philosophy goes beyond just building beautiful homes; it is about creating environments where residents feel cared for and valued.
Maintenance is directly linked to customer satisfaction. When a property is well-maintained, residents feel a sense of pride in their home and community. This pride fosters a strong sense of belonging, which is crucial for creating a thriving residential community. The company understands that happy residents are the best form of marketing; word-of-mouth recommendations from satisfied homeowners can significantly impact the business’s reputation and success.
To ensure their properties remain in optimal condition, Shubhashish Homes employs a proactive maintenance strategy. This approach involves meticulous planning and execution to address potential issues before they escalate.
One of the essential tools in Shubhashish Homes' maintenance arsenal is a detailed checklist that encompasses a wide range of tasks. This checklist includes 40-45 daily, weekly, monthly, and seasonal maintenance activities, covering various aspects such as gardening, electrical maintenance, and general cleanliness.
By having a structured checklist, the maintenance team can systematically address all the necessary tasks, ensuring that nothing is overlooked. For example, during the pre-monsoon season, the team performs thorough checks of rooftops and drainage systems to prevent waterlogging and ensure that rainwater harvesting systems are functioning correctly. Similarly, during festivals like Holi, they ensure that loose wires are secured, and swimming pools are cleaned to guarantee the safety and enjoyment of residents.
In today’s digital age, technology plays a significant role in enhancing maintenance operations. Shubhashish Homes utilizes the MyGateApp, which allows residents to raise tickets for any maintenance-related issues they encounter. This app not only streamlines the process of reporting problems but also provides residents with a timeline for resolving complaints.
Mr. Jajoo emphasizes that the goal is to minimize complaints by maintaining everything proactively. However, should issues arise, the focus is on addressing them quickly and effectively. This proactive approach fosters trust between the management and residents, as they can be assured that their concerns will be handled promptly.
In addition to maintaining the structural integrity of homes, Shubhashish Homes places a strong emphasis on the upkeep of green spaces within their communities. Mr. Jajoo believes that after the COVID-19 pandemic, many people have developed a distaste for concrete jungles and prefer open, green environments. This shift in perspective has made it more important than ever for real estate developers to prioritize greenery in their projects.
Shubhashish Homes has taken significant steps to integrate lush greenery and horticulture into their developments. However, maintaining these green spaces requires ongoing attention and effort. Mr. Jajoo points out that if greenery is neglected, it can quickly turn into a mismanaged environment, inviting pests and creating safety hazards.
To combat this, Shubhashish Homes employs a dedicated horticulture team responsible for ensuring that the gardens, trees, and landscapes are meticulously maintained. The presence of well-groomed green spaces not only enhances the visual appeal of the properties but also contributes to a healthier living environment for residents.
Another critical aspect of Shubhashish Homes’ maintenance strategy is the training and development of their staff. Mr. Jajoo firmly believes that a happy and well-trained team is essential for delivering exceptional customer service.
The company invests in grooming its staff, providing them with the best tools, uniforms, and training necessary to perform their jobs effectively. A well-equipped maintenance team fosters a sense of pride and ownership in their work, resulting in better service delivery. Happy employees tend to have positive interactions with residents, creating a welcoming atmosphere that enhances the overall customer experience.
Mr. Jajoo asserts that when staff members greet residents warmly and attend to their needs, it significantly contributes to customer satisfaction. This focus on creating a positive and friendly environment makes residents feel valued and appreciated, reinforcing the notion that customer delight is at the heart of everything Shubhashish Homes does.
At Shubhashish Homes, the goal is not just to build houses; it is to create vibrant communities where residents feel like family. Mr. Jajoo emphasizes that their approach to maintenance and customer service is rooted in a desire to foster a sense of belonging among residents.
By prioritizing maintenance and customer satisfaction, Shubhashish Homes is cultivating long-lasting relationships with their residents. The company understands that happy residents are likely to remain in their homes for extended periods, reducing turnover and building a sense of community.
This commitment to community building is reflected in the company’s efforts to organize events and activities that bring residents together. By fostering connections among residents, Shubhashish Homes is not only enhancing the living experience but also contributing to the overall happiness of the community.
In the competitive landscape of real estate, the significance of maintenance is often overlooked. However, as Mr. Mohit Jajoo eloquently articulates, maintenance is a vital element in ensuring customer delight and preserving the long-term quality of a property. Through proactive strategies, technological integration, and a commitment to nurturing green spaces, Shubhashish Homes sets a benchmark for excellence in the industry.
By prioritizing customer satisfaction and fostering a sense of community, Shubhashish Homes demonstrates that maintenance is not merely about repairs; it is about creating spaces where residents can thrive and feel truly at home. As the real estate market continues to evolve, the lessons learned from Shubhashish Homes serve as a valuable reminder that a strong focus on maintenance is essential for building lasting relationships and ensuring the well-being of residents.
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